Privacy Policy

Effective Date: December 3, 2025
Last Updated: December 3, 2025

This Privacy Policy describes how LeadHelpline ("LeadHelpline," "we," "us," or "our") collects, uses, discloses, and protects information when you use our website, platform, and related services (collectively, the "Services").

By using our Services, you consent to the practices described in this Privacy Policy. If you do not agree, please do not use the Services.

---

1. Information We Collect

1.1 Information You Provide

We collect information you voluntarily provide, including:

For Homeowners:

• Name and contact information (phone number, email address)
• Property address or zip code
• Service category and project details
• Preferred contact method and availability
• Any additional information you provide in your service request

For Contractors:

• Business name and contact information
• Service categories and coverage areas
• Licensing, insurance, and bonding information
• Payment and billing information
• Account credentials
• Profile information and business descriptions

1.2 Information Collected Automatically

When you use our Services, we may automatically collect:

• Device Information: Device type, operating system, browser type, unique device identifiers
• Usage Data: Pages visited, features used, time spent on pages, click patterns
• Location Data: General location based on IP address; precise location only if you grant permission
• Log Data: IP address, access times, referring URLs, error logs

1.3 Information from Third Parties

We may receive information from:

• Payment processors (transaction confirmations, fraud signals)
• Analytics providers
• Marketing partners
• Public databases (for verification purposes)

---

2. How We Use Your Information

We use the information we collect to:

2.1 Provide and Improve Our Services

• Connect Homeowners with relevant Contractors
• Process and deliver leads via live transfer, phone, email, SMS, or dashboard
• Manage Contractor accounts, preferences, and billing
• Provide customer support
• Analyze usage patterns to improve our Services

2.2 Communications

• Send service-related notifications and updates
• Respond to inquiries and support requests
• Send marketing communications (with your consent where required)
• Notify you of changes to our Terms or Privacy Policy

2.3 Safety and Compliance

• Verify identity and prevent fraud
• Enforce our Terms of Service
• Comply with legal obligations
• Protect the rights and safety of users and third parties

---

3. How We Share Your Information

3.1 With Contractors (Homeowner Information)

When you submit a service request, we share your information with Contractors who match your criteria so they can contact you about your project. This may include your name, contact information, location, and project details.

3.2 With Service Providers

We share information with third-party vendors who help us operate our Services, including:

• Payment processors
• Cloud hosting providers
• Communication platforms (phone, SMS, email)
• Analytics and advertising partners
• Customer support tools

3.3 For Legal Reasons

We may disclose information when we believe it is necessary to:

• Comply with applicable laws, regulations, or legal processes
• Respond to lawful requests from public authorities
• Protect our rights, privacy, safety, or property
• Investigate potential violations of our Terms

3.4 Business Transfers

If LeadHelpline is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

3.5 With Your Consent

We may share your information for other purposes with your explicit consent.

---

4. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences and settings
• Authenticate users and prevent fraud
• Analyze traffic and usage patterns
• Deliver and measure advertising effectiveness

Types of Cookies We Use

• Essential Cookies: Required for the Services to function properly
• Analytics Cookies: Help us understand how visitors use our site
• Marketing Cookies: Used to deliver relevant advertisements
• Preference Cookies: Remember your settings and choices

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect functionality.

---

5. Data Retention

We retain your information for as long as necessary to:

• Provide our Services to you
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Maintain business records as required by law

When information is no longer needed, we securely delete or anonymize it.

---

6. Your Rights and Choices

Depending on your location, you may have the following rights:

6.1 Access and Portability

You can request a copy of the personal information we hold about you.

6.2 Correction

You can request that we correct inaccurate or incomplete information.

6.3 Deletion

You can request that we delete your personal information, subject to certain exceptions (such as legal retention requirements).

6.4 Opt-Out of Marketing

You can opt out of marketing communications by:

• Clicking "unsubscribe" in any marketing email
• Contacting us at support@leadhelpline.com
• Adjusting your account preferences

6.5 Do Not Sell My Personal Information

California residents have the right to opt out of the "sale" of personal information. While we do not sell personal information in the traditional sense, sharing data with Contractors to fulfill service requests may be considered a "sale" under certain laws. To opt out, contact us at support@leadhelpline.com.

To exercise any of these rights, please contact us using the information in Section 11.

---

7. Data Security

We implement reasonable technical and organizational measures to protect your information, including:

• Encryption of data in transit (TLS/SSL)
• Secure data storage with access controls
• Regular security assessments
• Employee training on data protection

However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

---

8. Children's Privacy

Our Services are not intended for children under 18 years of age. We do not knowingly collect personal information from children. If we learn that we have collected information from a child, we will delete it promptly. If you believe a child has provided us with personal information, please contact us.

---

9. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

Right to Know

You can request information about:

• Categories of personal information we collect
• Sources of that information
• Business purposes for collection
• Categories of third parties with whom we share information
• Specific pieces of personal information we hold about you

Right to Delete

You can request deletion of your personal information, subject to certain exceptions.

Right to Correct

You can request correction of inaccurate personal information.

Right to Opt-Out of Sale/Sharing

You can opt out of the sale or sharing of your personal information for cross-context behavioral advertising.

Right to Non-Discrimination

We will not discriminate against you for exercising your privacy rights.

To submit a request, contact us at support@leadhelpline.com or call (888) 217-5999. We may need to verify your identity before processing your request.

---

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will:

• Update the "Last Updated" date at the top
• Notify you via email or prominent notice on our website

Your continued use of the Services after changes become effective constitutes acceptance of the updated Privacy Policy.

---

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us: