Quick Answer for Roofing Contractors
Best roofing lead sources deliver 30-50% conversion through exclusive live calls ($100-$300/lead ≈ $200-$1,000 cost per job) compared to shared leads (8-15% conversion, $15-$85/lead = $100-$1,063/job per roofer). Prioritize storm/emergency calls and exclusive replacement inquiries; respond in minutes, especially after hail or wind events.
Roofing Lead Generation: Complete Guide for Contractors
Everything roofing contractors need to know about generating, buying, and converting leads in 2025. Storm damage strategies, replacement vs repair tactics, and seasonal best practices.
Table of Contents
Roofing Lead Costs by Type (2025)
Roofing leads range from $15 for shared web forms to $300+ for exclusive live calls. Calls carry the highest intent and price; exclusive web leads cost more than shared but win more often; shared marketplace leads are cheapest but highly competitive.
Live Transfers
- Homeowner on line immediately
- 100% exclusive (no competition)
- Highest intent; often storm/emergency or replacement
Callback Leads
- Homeowner expects your call
- 100% exclusive
- Good for scheduled replacements
Shared Web Leads
- Sold to 3-6+ contractors
- Requires sub-5-minute response
- Heavy competition
Exclusive Web Leads
- One roofer only; high-value replacement leads
- Avoids bidding wars; ideal for insurance and big-ticket roofs
- Still benefits from rapid follow-up
Roofing Cost Per Job Analysis:
Live transfers cost $100-$300 and convert at 30-50%, yielding roughly $200-$1,000 per booked job. Callback leads ($50-$150, 20-35% conversion) land around $143-$750. Exclusive web leads ($50-$300, 20-40% conversion) fall near $125-$1,500. Shared web leads ($15-$85, 8-15% conversion) can range $100-$1,063 per roofer because of competition. Paying more for exclusive, real-time leads often lowers true acquisition cost on $8K-$25K roof jobs.
Best Lead Types for Roofing Contractors
1. Storm Damage / Emergency Repair Leads
Hail, wind, fallen trees, active leaks
Storm damage leads have the highest urgency and conversion. Homeowners need immediate tarping, leak repair, and insurance claims assistance. Often lead to full replacement projects ($8,000-$25,000). Seasonal (concentrated after major weather events).
2. Full Roof Replacement Leads
Complete tear-off and re-roof projects
Full replacement leads have highest job value ($8,000-$25,000) but lower conversion due to shopping behavior. Homeowners compare 3-5 quotes. Win with fast response, financing options, warranty details, and professional presentation. Best in spring/summer.
3. Repair & Patch Leads
Leak repairs, shingle replacement, flashing
Repair leads close fast (same-day to 3 days) with high conversion. Lower job value ($500-$3,000) but excellent for cash flow and upsell opportunities. Inspect and recommend full replacement when appropriate—30% of repairs convert to replacements.
Roofing Lead ROI Calculator
Save $200 per job by switching to LeadHelpline roofing live calls
Seasonal Roofing Lead Strategies
Roofing is highly seasonal. Peak season (May-September) drives 60-70% of annual revenue. Adjust your lead strategy accordingly.
Spring/Summer (Peak Season)
May - September: 60-70% of annual volume
- Increase budget 100-150% during peak months
- Focus on replacement projects ($8K-$25K)
- Storm leads convert at 45-50% after weather events
- Homeowners want work done before winter
Fall/Winter (Off-Season)
October - April: 30-40% of annual volume
- Reduce budget 50-75% or pause in harsh climates
- Focus on emergency repairs (ice dams, leaks)
- Use downtime for estimating/quoting spring projects
- Lower competition can mean better conversion
Roofing Industry Benchmarks
| Metric | Storm/Emergency | Replacement | Repair |
|---|---|---|---|
| Conversion (Live Transfer) | 40-60% | 25-35% | 35-50% |
| Avg Job Value | $3,000-$18,000 | $8,000-$30,000 | $500-$3,500 |
| Time to Close | 1-3 days | 7-14 days | Same day - 3 days |
| Peak Season | Post-storms | Spring/Summer | Year-round |
Common Roofing Lead Mistakes
Not Separating Storm Leads from Regular Leads
Storm damage needs immediate response and insurance expertise. Treat these differently from scheduled replacement quotes.
Slow Response on High-Ticket Replacements
Homeowners get 3-5 quotes. First to respond and present professional estimate wins 60% of the time. Speed matters even for non-emergency work.
Not Offering Financing on Replacements
$15,000 roof replacement is a big expense. Contractors offering financing close 30-40% more deals. Partner with financing companies to remove this barrier.
Roofing Lead Sources Compared
| Source | Lead Cost | Conversion | Cost Per Job |
|---|---|---|---|
| LeadHelpline (Live Calls) | $120-$200 | 30-50% | $240-$667 |
| ResultCalls / Pay-per-call | $100-$300 | 30-50% | $200-$1,000 |
| Exclusive Web (Inquirly, Roof-specific) | $50-$300 | 20-40% | $125-$1,500 |
| HomeAdvisor / Angi (Shared) | $50-$80 | 8-15% | $333-$1,000 |
| Thumbtack | $30-$100 | 8-15% | $200-$1,250 |
| Shared Marketplaces | $15-$85 | 8-15% | $100-$1,063 |
| Google Local Services Ads | $80-$200/call | 15-30% | $267-$1,333 |
| Google Ads (PPC) | $80-$200+/lead | 10-20% | $400-$2,000+ |
Roofing Lead Generation FAQs
How much do roofing leads cost?
Live-transfer roofing calls typically run $100-$300 (exclusive, very high intent). Callback leads are ~$50-$150. Shared web form leads average $15-$85 per contractor. Exclusive web form leads can range $50-$300, with the high end for big replacement or storm jobs.
What is a good close rate for roofing leads?
Exclusive calls often convert 30-50% (storm/emergency can touch 50%). Exclusive web leads convert ~20-40% if contacted immediately. Shared web leads usually convert 8-15% per roofer because 3-6+ contractors are calling the same homeowner.
Should I focus on repairs or replacements?
Both have value. Repairs ($500-$3,000) close faster with higher conversion (40-50%) but lower profit. Replacements ($8,000-$25,000) take longer (7-14 days) with 25-35% conversion but drive significant revenue. Mix both for balanced pipeline.
How do storm leads differ from regular roofing leads?
Storm damage leads (post-hail, wind) are urgent and can convert 40-60% when exclusive; after big events they can cost $200-$300+ but often book nearly every time. They are seasonal and highly competitive in hail belts and coastal markets.
Do roofing leads work year-round?
Roofing demand varies by season. Spring/summer are peak (40% of annual volume) due to favorable weather. Fall sees replacement projects before winter. Winter slows except for emergency repairs (ice dams, leaks). Adjust your budget seasonally.
How quickly should I respond to roofing leads?
For live transfers, you're already connected. For callback leads: emergency repairs need <1 hour response, storm damage <2 hours, replacements within same day. Speed dramatically improves conversion, especially for insurance-driven projects.
Can I target specific roofing types?
Yes. Specify residential vs commercial, repair vs replacement, and even roofing material preferences (asphalt shingles, metal, tile, TPO, etc.). Most contractors focus on residential asphalt shingle work for highest volume.
How do roofing lead costs compare to other marketing?
Google Ads/LSA for roofing can yield $80-$200+ per call in competitive metros, with 15-30% close = ~$267-$1,333 per job plus management. Exclusive live calls at $100-$300 with 30-50% close typically land ~$200-$1,000 per job—strong ROI for $8k-$25k roofs.
What information comes with a roofing lead?
Live transfers connect you directly. Callback leads include: homeowner name, phone, address, project type (repair/replacement), urgency, roofing material, square footage (if known), insurance claim status, and specific issues (leak location, storm damage, age of roof).
Are these leads exclusive to me?
Yes. LeadHelpline leads are 100% exclusive. Unlike shared platforms that sell the same lead to 5-10 roofers, you're the only contractor who receives each lead. No competition, no race to respond first.
What is the average roofing job value from these leads?
Emergency repairs: $500-$3,000. Partial replacements: $3,000-$8,000. Full replacements: $8,000-$25,000+ (higher for metal/tile). Paying $200-$400 to win a $15k roof is 1-3% of revenue—excellent ROI if lead quality is high.
Can I pause roofing leads during bad weather?
Yes. Pause anytime from your dashboard. Many roofers pause during extended rain or winter weather when they can't work, then resume when conditions improve. No fees or penalties for pausing.
Do I need special licenses for these leads?
You must have proper roofing contractor licensing for your state/area. We don't verify licensing—that's your responsibility. Leads are targeted to your specified service area where you're licensed to operate.
How many roofing leads can I expect per week?
Depends on your service area, budget, and season. Typical contractor receives 8-25 leads/week. Spring/summer volume is 2-3x higher than winter. You control volume via weekly budget caps and pause settings.
What if I receive a lead I can't handle?
If you receive a lead for a project type you don't service (e.g., commercial when you only do residential, or metal roofing when you only work with shingles), contact support within 48 hours for a credit.
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